Insights from our experts & news from the industry
A new post every day on websites, marketing, and the technology around them. 30 published so far.
Your Website's Annual Physical: A 10-Point Checklist
Once a year, spend two hours checking the ten things that quietly decay. Most of them cost nothing to fix and everything to ignore.
Schema Markup: Where It Helps and Where It Doesn't
Structured data is not a ranking boost. It is a way of being understood, and on a handful of page types that is worth a great deal.
When to Say No to a Feature Request
Every website we inherit carries features nobody uses and everybody maintains. Saying no well is a service, not an obstruction.
Design Systems for Businesses That Aren't Design Companies
You do not need a hundred-page brand manual. You need about six decisions written down so your website stops drifting.
Domain, DNS, and the Three Records That Break Everything
DNS causes more total-outage incidents than hacking does, and almost all of them come down to a handful of records nobody documented.
The Quiet Cost of Third-Party Scripts
Each tag was added for a good reason by someone who has since left. Here is how to audit what your site is loading from other people's servers.
Forms, Funnels, and the Gap Between Them
Most businesses have a form and call it a funnel. The difference is what happens in the hours after someone hits submit.
Writing Meta Descriptions People Actually Click
Meta descriptions do not affect rankings directly. They affect whether anyone clicks your ranking, which is the same thing with extra steps.
What a Website Maintenance Plan Should Include
Maintenance plans range from a monthly plugin update to genuine operational cover. Here is how to tell which one you are buying.
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