Insights from our experts & news from the industry
A new post every day on websites, marketing, and the technology around them. 51 published so far.
The Handoff Document Every Site Owner Should Have
One page listing where everything lives and who controls it. Businesses that have it recover from anything; businesses that do not are one departure from a crisis.
Fonts, Loading, and the Flash You Keep Seeing
That moment where text appears in the wrong typeface, then jumps — here is what causes it and the four settings that fix it.
Should You Blog Daily? An Honest Answer
We publish daily. That does not mean you should. Here is the actual calculation, including the case against.
Keyword Research Without Guessing
You can do genuinely useful keyword research with free tools and an afternoon, provided you are looking for the right thing.
Handling a Website Emergency Calmly
The site is down and everyone is looking at you. A sequence that works better than panic, written down before you need it.
Security Headers Worth Setting Today
A handful of HTTP headers close off entire categories of attack. Most take one line of configuration and no code changes.
The Anatomy of a Page That Converts
High-converting service pages follow a shape, and it maps to the order questions occur to a real person reading.
Email Deliverability for Small Teams
Your emails may be arriving in spam right now and nobody would tell you. Three DNS records and a few habits fix most of it.
Choosing Between WordPress, Shopify, and Webflow
The platform argument is usually settled by what you are actually selling and who will maintain it, not by feature lists.
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